East Africa cup aims to use this event to create cultural interaction and provide a basis for cultural bridge building. As far as possible, alternative entertainment will continue to be avoided in favor of regional entertainment.

During the tournament, each participating country is required to take responsibility for cultural entertainment during a given evening. Since 2004 to 2007, Tanzania, Kenya and Uganda provided entertainment on Wednesday, Thursday, and Friday respectively. In 2008 Rwanda and Sudan added their cultural flavor through their presentations.

Cultural performance in East Africa 2009 was be done by a group of 62 young boys and girls; this group consisted of participants from Tanzania, Uganda and Kenya. They were involved in a cultural seminar touching on the areas of dances, poetry and music; these participants are not involved in the tournament, their focus is on culture training and making arrangement to show case what they have learned every evening during the tournament
 
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East Africa cup 2010 is here; the biggest youth tournament in Africa has been scheduled to start from 17th to 26th June 2010, youths both boys and girls from Tanzania, Kenya, Uganda and Rwanda are expected to participate in this exciting event to be held in Moshi the city of Mount Kilimanjaro. The tournament this year has attracted teams from different area within East and central Africa; we will have teams from as far as the semi arid Northern Province of Kenya the North Eastern province, another team from Bukoba in the shores of lake Victoria and for the first time we will have two teams coming all the way from Zambia



This year about 1200 youths both boys and girls from around 60 teams are expected to participate in the tournament; and as it has been our goal to have an equal representation of both boys and girls teams, this year we will draw closer to achieving that equality, more on the exact number of teams and pooling will be posted watch this space.



Besides football we will have 3 different seminars prior to the tournament, a soccer refereeing seminar will be held from 19th to 21st June, participating in the seminar are young referees from partner organization CHRISC East Africa (Tanzania, Uganda, Kenya, Rwanda) and Mathare Youth Sport Association.



After a successful training last year BBC your game will also be having a training this year prior and during the tournament, this training will be with a focus on how sports and development organizations can utilize media to their advantage in marketing and publicity



The third seminar to be held prior to the tournament will be Kicking Aids out Leader level one and Leader level two, this is the first time that Kicking Aids out secretariat will be involved in training LL1and LL2s during East Africa cup the seminar will be held from 17th to 21st 2010 participant for these two seminars will be chosen from among partners participating in the tournament.

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